Project Title:
Reimagining an Influencer's Brand: Aculite on YouTube
The client tasked us with reimagining his intro - seen by every one of his video viewers.
Aculite is a successful YouTube personality with over 1 million channel subscribers. Since he first hired us in 2017, we've been his go-to partner for any animation needs.
Finding a look for Aculite's YouTube intro was an amazing journey. The solution had to be broadly appealing, as the content on his channel is viewed by fans of many computer-game genres. Through our conversations, we decided the visuals should have elements of nature - since gaming itself as an escape and an adventure. We decided on sand. The desert can be brutal, hot, deadly - just like Aculite's skills on a mouse and keyboard. Having his name carved from stone and buried in a dune elicited feelings of wisdom and staying power.
Aculite plays this animation by geologiq at the beginning of his live Twitch streams.
A follow-up project from Aculite had us expanding on the desert theme - this looping animation showed him walking deeper into the desert on his next journey.
The client had us explore what his next logo could look like.
Aculite's next logo had to be in motion. It had to symbolize his growing channel and capture the speed and style of his gameplay.