Project Title:
Milwaukee Bucks Stadium Graphics: Visualized by geologiq
Client: Milwaukee Bucks
Creative Direction: geologiq
Creative Agecy: The Famous Group
Animation, Rendering, Compositing: geologiq
COVID-19 made live sports weird... but the show had to go on! How could teams share huge moments with their fans when they couldn't gather together in the stadium?
geologiq got tasked with the design and animation of an intro hype sequence that would be played before every game as a thank-you to the fans who stayed devoted during a global pandemic.
:25 - Fan-recorded celebration videos adorn the "ribbons", or screens that run along the outside of the stadium
After the project completed, we knew we had to showcase the graphics in a more visual way. We decided to model a stadium in 3D and apply our graphics on the virtual screens to put you into the action at the stadium.
Here's how we had to lay out the different graphics, constantly asking ourselves how it would look in the real world
We didn't only think about what's on the screens, but how they lit the room up. Do we want the room to be bright or dim at any given moment? Bombastic or serene?
A behind-the-scenes look at our 3D program before rendering the final video